Influencers agent
How the Influencers agent shortlists people on X whose readers are your audience, and what the outreach message it drafts must carry.
What it does
The Influencers agent finds the people on X whose posts already reach your audience and drafts the message you send each of them. It searches the words the audience itself uses, and sends one search after your product's name for the people already mentioning it.
Size is a filter, not the point: it keeps authors with 1,000 to 50,000 followers who posted in the last fourteen days, keeps people over brands, and drops anyone it cannot write one true personalised sentence for. Five a run, fewer when fewer are worth it.
When it runs
Weekly. It is off when the product is created: every run spends Kwern's own search key looking at people you may never want to write to, so this one is opted into rather than out of. The cadence comes from the agent and is not editable, and it carries no weekly cap beyond the five people a run.
What it needs
The X connector. Without it the agent is unavailable and does not run, and a deployment holding no search key finds nobody and proposes nothing.
What it reads
The foundation doc, the growth plan and the product memory first, which is what fit is judged against. Then X: up to ten searches a run, original posts only, from the last fourteen days, grouped by author with the followers, the profile and the account age a shortlist is judged on.
Your own handle is left out, and so is everyone this agent has already proposed — a handle is proposed once, ever. It is also told which words its past runs already searched, so a run goes somewhere new.
What it leaves you
Proposals in one category, outreach: one person each, carrying their handle, their bio, their followers, the post that surfaced them and why they fit. The message is in your brand voice, in the language that person posts in, under 500 characters, with no link in the body and anything only you know left in brackets.
Kwern never contacts, pays or tracks anyone. There is no approve on these: you send the message yourself and mark the proposal as done. Where the offer is early access, an affiliate share or a paid mention, the draft ends on its disclosure sentence, because all three are paid partnerships.
The skills it runs
It enters through community-marketing, and may activate social and copywriting.
Editing its instructions
The agent's page in the app carries the instructions it is given at the start of every run, the approach and the offer and the follower band among them, and you rewrite them there. The cadence is not editable. The switch reads on, off or paused, where paused means Kwern stopped it for a reason and will resume it when that reason clears.
X connector · Influencers Agent · All agents · All connectors